Opinion
Our thinking on the modern award show and AI’s role
You know your entry total. You probably don't know who left.
You know how many entries came in and what they earned. What you probably don't know is how many people visited your entry page and left without starting.
Your entrants are using AI. Your entry journey isn't.
For award entrants, AI tools have changed the entry experience. What used to take a week now takes an afternoon, but the quality of what's inside those entries has not kept pace.